Crawford & BeattieCrawford & Beattie Score your content

Sector

Content for automotive.

Dealerships, prestige car dealers and independent garages. Our founder sold cars for BMW and Peugeot before he picked up a camera, so we know what a showroom needs.

Brands we've worked with in this sector. HoverTap a logo to see what we did.

BMW

Filmed, presented, directed and edited the launch video for the new BMW iX3 on behalf of Lookers. Produced vehicle media for the Stoke-on-Trent branch, plus photography and video at private VIP events.

01Automotive

What works in automotive.

Cars are bought with the eyes first. A listing shot on a forecourt in flat light and a launch night covered on a phone both cost sales, because the customer has already seen the same car photographed properly somewhere else.

We shoot stock on location so the listing feels like the car, film launch nights and events so they look like the occasion they were, and produce the social content that keeps the showroom in front of people between purchases.

  • Stock that sells the carEvery car taken out and photographed on location, not on the forecourt.
  • Launch and event filmsFilmed, presented and edited launch content, like the new BMW iX3 for Lookers.
  • Trade know-howFounder with years on a BMW sales floor. We speak dealership.
02The work

Automotive work.

The automotive partners we film for, and what the work did for their business.

The new BMW iX3 in a darkened showroom with its grille lit Rear of a blue BMW M3 Competition in the showroom BMW M logo projected onto a dark tiled floor Guests gathered around the new BMW iX3 on launch night Black and white front view of the new BMW iX3 01 / 05

Automotive retail

Lookers BMW

Showroom and launch-night photography for Lookers BMW in Stoke, including the arrival of the new iX3. Shot dark and cinematic, the way the cars deserve to be seen.

A premium marque, photographed to its own standard.
White BMW M2 head-on in front of a Georgian hall, Clubsport Prestige plate Red Ferrari 458 with gold wheels beside two Porsches outside an oak-doored barn Low angle on a blue Renault Clio V6 under a big sky Close-up of the M2 badge in a gloss black kidney grille Blue Renault Clio V6 in profile against a green field Rear three-quarter of a white BMW M2 with tail lights on Blue Renault Clio V6 parked beside open farmland 01 / 07

Prestige cars

Clubsport Prestige

Stock photography for a prestige and performance car dealer. Every car taken out and shot on location rather than on a forecourt, so the listing feels as special as the car.

Photographs that do the selling before the viewing.
New brake disc fitted, photographed for RH Auto Engineering
BeforeAfter

Automotive

RH Auto Engineering

A day on the job, photographed properly. One before-and-after post that shows exactly how bad the brakes were, and exactly how good the mechanic is.

One post. Thousands of pounds of work, organically.
And plenty more

These are some of our partners, not all of them.

We work with brands across home improvement, automotive, food, e-commerce and more. Tell us your sector and we will send over the work that is closest to yours.

03Content check

See your brand the way a customer does.

Eight quick questions, about a minute. You get a score out of 100, an honest read on how your content looks from the outside, and the three things we would fix first.

Answer as an automotive business. Your customers are comparing your stock and your showroom with every other dealer on their phone.

This is a self-check based on your answers, not a scan of your account. Want a real one? Leave your details at the end and Callum will look at your feed personally and send you his notes. No charge, no pitch.

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Your content score

Out of 100, with the three fixes that would move it most.

Who are we looking at?

We see the business name and score so we can improve the check. Your contact details only reach us if you choose to leave them.

0out of 100

What we would fix first

    Want Callum to review your feed properly?
    Find out if we're a good fit

    Let's talk

    Let's make yours look unreal.

    Thirty minutes on where your content is holding your brand back and what it would take to fix it. Not ready for a call? Send a message and we will come back to you the same day.

    Prefer to meet in person? We host meetings at our office, Trent House at BusinessLodge Stoke, and we come to you across the UK.

    Find out if we're a good fit 07810 282846 callum@crawfordandbeattie.com @crawfordbeattie
    Crawford and Beattie crest embroidered on a green fleece
    No call needed

    Send us a message.

    Tell us a little about the business and we will come back to you the same day.