Our process.

01The partnership

A partnership, not a project.

Here's what working with us looks like, from the first conversation onwards. HoverTap a step to see an example.

Day one
We sit down together
Before anything is filmed, we meet you to understand the message you want to get across, who it's for, and why.
Example: kick-off notes
The message
We do it properly, first time, and we can prove it.
Who it's for
Homeowners in a 25 mile radius who've been burned by cheap work before.
Why
Win the jobs currently going to competitors who simply look better online.
Week one
We build the plan
Back at the office, the team turns that conversation into a plan: what we'll make, how much of it, and which platforms it goes on.
Example: your content calendar in Notion

📅Content calendarCalendarMonth

October 2026ReelCarouselStoryAd

MonTueWedThuFriSatSun

5
Site walk-throughReelIG FB
6
Before and afterCarouselIG
7
Owner Q&AReelIG FB TT
8
9
Customer storyReelIG FB
Ad: spring offerAdFB
10
Behind the scenesStoryIG
11
12
Podcast clip 04ReelIG TT YT
13
Process explainerCarouselIG LI
14
15
Team on siteStoryIG
16
Finished project filmReelIG FB YT
17
18

Posted Scheduled In review

Every client gets a shared Notion calendar, so you can see exactly what's going out, where and when, and comment on anything before it's posted.
Month one
We film ahead
Filming starts a month before anything goes live, so there's always content in the bank and never a scramble.
Example: the content bank
Reels9 of 12
Carousels4 of 4
Stories6 of 12
Ad creative2 of 3
A month of content banked before the first post goes live.
Month one
We refine
The first month is for tuning. We expect small changes, and we use them to get the content right on two fronts: how you want it, and what actually works.
Example: what changes in month one
- HookOwner on camera in the first two seconds, not the drone shot.
- LengthReels cut from 45 seconds to under 25.
- ToneLess "we", more "you". Every post answers a customer question.
Month two
We roll out
Content goes live on the agreed platforms, to the agreed schedule, with your sign-off on everything.
Example: this week's posts
- Mon 07:30ReelSite walk-throughIG FB
- Wed 12:00CarouselBefore and afterIG
- Fri 18:00ReelCustomer storyIG FB TT
Every month
We review together
We sit down with you each month, go through the numbers, talk about what worked and what didn't, and agree the plan for the month ahead.
Example: monthly review
Metric Last month This month
Reach 184k 310k
Views 420k 1.1m
Enquiries 31 52
Cost per lead £38 £24
Illustrative figures. Then: what worked, what didn't, the plan for next month.
Ongoing
We grow together
When you're ready, we add more: paid ads, automated appointment booking, lead qualification, YouTube alongside Instagram and Facebook. We grow with you, and you grow with us.
Example: added over time
- Social media content
- Meta ads
- Automated appointment booking
- Lead qualification
- YouTube
- Podcast
Switched on when you're ready, never before.

Metric	Last month	This month
Reach	184k	310k
Views	420k	1.1m
Enquiries	31	52
Cost per lead	£38	£24

Constant communication

You always know what's being made, when it's going out and how it's doing.

Your own representative

A direct line to one person dedicated to your brand and business.

A team of creatives

Talented people who make the vision come to life, to one standard, every time.

02The standard

The craft. No shortcuts for small jobs.

A five second reel gets exactly the same care as a three hour podcast. Here's what happens to every piece of content we make, and why it looks the way it does.

03Shoot

We capture more than a normal camera keeps.

We film in a flat, detail-rich format called log. Straight out of the camera it looks grey and washed out, and that's the point. It keeps the bright skies and dark shadows a phone throws away, so we have far more to work with when we shape the final look. Same clip, same moment, on both sides.