The work
A few of the businesses we work with.
None of them look like us. That's the point. We find out how a business wants to look, add what we know works, and make it theirs. Done properly.
Content first. Everything else is built on it.
Scroll, and watch each brand take over the page.
Weatherwise
Damp and property care specialists across Staffordshire, Cheshire and the North West.
The director was running their social himself, and doing it well: plenty of views from quick phone videos of the work. The worry was that a proper camera would lose them.
So we didn't rip anything out. We tested it. First an Osmo Pocket alongside the phone, then a handful of videos on a proper camera. The camera videos averaged more views than the phone ones. Only then did we switch.
With the content right: YouTube videos that have won them work, coverage of their events, and a podcast of their own.
- Day oneThe director is still posting from his phone.
- The testAn Osmo Pocket runs alongside the phone videos.
- The proofThe first proper camera videos out-perform the phone ones.
- The switchFrom one or two videos a week to a video a day.
- YouTubeLonger videos start winning them work.
- EventsWe are there to document them.
- The podcastThe Healthy House Podcast launches.
Real jobs, real dust, the green W on every back. We kept it honest and on site, just shot properly.
Planty
Chef-made, plant-based meals, delivered across the UK.
Their marketing was being handled by someone else. It was fine, but it looked like everyone else's, it wasn't consistent, and some posts let the food down. None of it showed how good the business actually is.
We made a plan and executed it. Weekly shoots in their London kitchen, formats built around what makes the food different, and creative that looks like Planty, not a template.
With content worth spending money on, the ads followed: fresh creative every month and the Meta campaigns behind it.
- BeforeA feed that looked like everyone else's.
- The planAgreed together, around what makes the food different.
- Every weekShoots in the London kitchen.
- The formatsIngredient comparisons, kitchen films, monthly roundups.
- The adsFresh creative every month.
- The resultThe ad account goes from losing money to strong profit.
Purple, cream and big condensed capitals. Loud, confident and food first.
The Healthy House Podcast
A podcast about the homes we live in, co-owned with Weatherwise.
They wanted a podcast. Most business podcasts look like a video call: one camera, an echo, and nobody watching.
Our answer: if we are doing it, we are doing it properly. Three short clips a day. A custom trailer for every episode. Full episodes on YouTube, built to be found in search. And custom photos of every guest, sent to them to share.
Every guest gets something worth posting, so each episode reaches their audience too. Sponsors have started asking to get involved.
- The ask"We want to do a podcast."
- The planWe plan it as a show, not a call.
- Episode oneGoes live with a trailer of its own.
- Every dayThree clips a day across every platform.
- Six weeks420,000 views.
- SponsorsMultiple companies ask to get involved.
Warm, lived-in and laid back. A home, not an office, with the green of the logo running through it.
UK Garden Buildings
Garden rooms and buildings, made in Staffordshire and fitted across the UK.
Their marketing was being handled by someone else. It was okay, but it looked like everyone else's, it wasn't consistent, and some posts were poor quality. It didn't reflect buildings people spend tens of thousands on.
We made a plan and executed it. Three posts a week from real customer builds, the factory and the installs, all shot properly.
Then Meta ads using that footage, a system that follows up every enquiry and books the visit, and a 36-page brochure we shot, designed and wrote.
- BeforeA feed that didn't match the buildings.
- The planReal builds, real customers, shot properly.
- Every weekThree posts from the factory, installs and finished rooms.
- The adsMeta campaigns built on our own footage.
- The follow upEvery enquiry answered and booked in.
- The brochure36 pages, shot on location and designed in-house.
Calm charcoal and sage, with the buildings doing the talking. Premium without shouting.
Helfy
A meal brand rebuilt in public, against a 100-day clock.
A new owner, a brand on its third name, and nearly 60,000 followers who knew how the last chapter ended.
We took the brand book and designed the grid: episodes in orange, weekly recaps in espresso, evergreen series in sand, and a clock on every post.
Then the documentary series, filming every step of the rebuild.
- Day 0The trailer: Fresh Fitness Food, then Calo, now this.
- Week 1The kitchen move.
- Week 2The logo goes to a street vote.
- Every weekA recap carousel built from phone stills.
- Every FridayA new episode.
One confident orange, a wordmark that leans forward, and copy that says what it means.
Your brand next
We'll make it look like yours. Just better.
Let's talk
Let's make yours look unreal.
Thirty minutes on where your content is holding your brand back and what it would take to fix it. Not ready for a call? Send a message and we will come back to you the same day.
Prefer to meet in person? We host meetings at our office, Trent House at BusinessLodge Stoke, and we come to you across the UK.
